File under HUH?

Spotted today while hunting for a copy of the Newark Star-Ledger:

Painted on a window of a large liquor store: "Recession Fighting Wines."

Which means, er, what?

Close entry.

*snicker*

I mustn't laugh.

*snarfle*

*chortle*

It's almost cruel.

*evil laughter*

I gotta say it: Dave Barry rules.

Seriously.

Close entry.